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一字只差——化妆品宣称从可用到禁用 | 深圳市鼎丰盛业供应链管理有限公司

一字只差——化妆品宣称从可用到禁用

化妆品宣称中存在一些相近的词语,往往在日常生活中人们认为意思相似,但是在法规实践中,部分可以合规使用,但其相近词可能就会属于违禁词范畴了。接下来,让我们一起看看这些常见的相近词语。

 

一、功效宣称类:

  1. 允许使用:修护(如修护肌肤屏障)

违禁词:修复(暗示皮肤组织再生或医疗功能)

  1. 允许使用:舒缓(如缓解刺激)

违禁词:消炎、抗炎(与医疗作用相关,如消除肌肤红肿)

  1. 允许使用:保湿(如补水、维持水分平衡)

违禁词:深度补水(暗示深层效果,超出了化妆品范畴)

 

*该类型允许使用的词语仍需要提供相应功效依据才可以正常使用

 

二、效果描述类:

  1. 允许使用:提亮肤色

违禁词:美白(不得用于普通化妆品备案,可用于特殊化妆品注册使用)

 

三、其他宣称:

  1. 允许使用:含天然成分、含植物提取成分(结合配方,有具体成分可以使用)

违禁词:纯天然成分(夸大宣称,且难以证明全成分的天然来源)

  1. 允许使用:抗氧化

违禁词:抗衰老、逆龄(夸大且涉及医疗效果)

 

 

以上就是一些较为常见的化妆品宣称常见词汇问题,在产品宣称中通过严格核对相近词汇、避免医疗效果暗示、避免绝对化描述就可以规避大部分违规风险,令设计的宣称文案既合理又合规。

深圳总公司:深圳市鼎丰盛业供应链管理有限公司
Company Name:Shenzhen Gosonic Supply Chain Management Co.,Ltd
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深圳子公司:深圳市鼎丰盛业电子商务有限公司
Company Name:Shen Zhen Gosonic E-Commerce Co.Ltd

地址:深圳市盐田区盐田街道东海社区明珠路15号盐田综合保税区正佳盐田港物流园3楼仓库D区

Add:Yantian Comprehensive, No. 15, Mingzhu Road, Donghai Community, Yantian Street, Yantian District, Shenzhen

Zone D, Warehouse, 3rd floor, Zhengjia Yantian Port Logistics Park, bonded area

电话(Tel) :(86)-755-21623264
上海公司:上海泽驹供应链管理有限公司
Company Name:Shanghai Utrust Supply Chain Management Co., Ltd
地址:上海市浦东新区潍坊新村街道东方路710号汤臣金融大厦802室
Add:Room 802, 710 Dongfang Road, China (Shanghai) Pilot Free Trade Zone
电话(Tel) :(86)-21-50819962
传真(Fax):(86)-21-50819095
香港公司:广通物流有限公司
Company Name:Gosonic Logistic Limited
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Add:Unit C 2nd Floor,Excelsior Industrial Building,No.68-76 Sha Tsui Road,Tsuen Wan New Territories,HongKong
电话(Tel) :(852)-27730305
传真(Fax):(852)-27730325
台湾公司:廣德國際有限公司
Company Name:KongTak International Company Limited
地址:新北市中和區中正路916號5樓(元隆捷運雙星A棟)
Add:5F,No,916,Zhongzheng Rd,Zhonghe Dist,New Taipei City 23568(Yuan Long MRT Double Star Block  A)
电话 (Tel) : (886) 2-2228-9328
越南公司:广通供应链(越南)有限公司
Company Name:Gosonic Supply Chain (Vietnam) Company Limited
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Add:Level 12, Licogi 13 Building, 164 Khuat Duy Tien Sreet, Thanh Xuan Dist, Ha Noi, Viet Nam电话 (Tel) : (84)- 866036269

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